Hello, I'm Shabnam Jafari

A Data Analyst



Highly motivated and detail-oriented data analyst with over 14  years of experience in analyzing and interpreting complex data sets. Proven track record of successfully identifying business trends and providing insights to support decision-making. Experienced in leading cross-functional teams, and a digital analytical specialist with a strong background in research, data analysis, and statistics, design, social media management, and campaign development. An innovative leader, proficient at coordinating cross-functional staff, and optimizing and modernizing client brands. A data-driven individual, able to evaluate and enhance strategies and processes using insightful metrics, reports, visualizations, and suggestions, with technical proficiency in quickly adapting, leveraging, implementing, maintaining, and supporting new tools and systems. Additionally, researching Web3 data-gathering methods to create meaningful reports.

Areas of Expertise

·       Team Leadership & Guidance

·       Data Analysis & Mining

·       Project Planning & Management

·       Insightful Reports & Visualizations

·       Web3 data gathering


·       Data Forecasting & Models

·       Research & Development

·       Advanced Mathematics

·       Data-Driven Statistics & Trends

·       SQL and database management


·       Search Engine Optimization (SEO)

·       Social Media Management

·       Process & Strategy Optimization

·       Marketing Campaign Design


Technical Proficiencies


Python, R, SQL


Google Analytics, Google AdWords, HubSpot, Adobe Photoshop, Adobe Premiere, SEM Rush, Microsoft Office Suite, PowerBI, PowerApps, Adobe Analytics, Firebase, GA4, Tableau, Azure

Career Experience

  • Publicis Groupe -FKA & Razorfish (Nov 2022-Present), Remote (CA, NY)
    Associate director, data science & analytics: I evaluate existing campaigns, designs, and strategies to identify inefficiencies and generate data-driven solutions that optimize search engine results, boost engagement, and enhance brand identity to meet client objectives. I have demonstrated the ability to engage with a diverse client base, gather requirements, and strategize designs to ensure project success. My technical skills include creating media performance analysis reports, online campaigns performance reports, website analysis reports, business requirements documents, measurement plans, data taxonomy, Adobe analytics dashboards, setting up Google Analytics and Google Tag Manager, and researching Web3 data gathering.


  • KAMPP Technology and Marketing (Sep 2019 – Nov 2021), Laguna Hills
    Senior digital marketing data analyst: I bring a wealth of experience in enhancing the performance of various digital accounts. I have successfully heightened conversion by at least 30% across 50 accounts through innovative strategy development, optimized post engagement by up to 30% for 25 different social media accounts, and acquired the first page on Google for 33 websites within six months through SEO and technical improvement. I have also produced over 10 leads each for pay-per-click campaigns on 20 accounts, and accumulated client savings through in-depth analysis and insightful visualizations. In addition to these accomplishments, I have strong analytical skills, conducting statistical analysis and hypothesis testing to support business decisions. I have developed and maintained data reporting and visualization dashboards to communicate insights to stakeholders, collaborated with cross-functional teams to design and implement advanced analytics solutions, managed data pipelines, data warehouses, and databases to ensure data accuracy and reliability and provided technical expertise and support to junior data analysts and cross-functional teams.


  • Shaymo Inc Advertising (Aug 2018– Aug 2019), Encino
    Digital marketing data analyst: Generated creative strategies and designs for numerous accounts by coordinating campaigns, devising reports, visualizing data, maintaining social media, and developing websites, resulting in significant improvements in conversion rates, social media engagement, and search engine rankings. Led a team of 5 data analysts to drive data-driven solutions and implement advanced analytics solutions, to improve business performance. Collaborated with cross-functional teams to design and implement data reporting and visualization dashboards, and managed data pipelines, data warehouses, and databases to ensure data accuracy and reliability. Conducted ad-hoc data analysis to provide actionable insights and support business initiatives.
  • Rooyesh (Aug 2016 – Jan 2018), Tehran
    Digital marketing manager: Established and expanded the company as Chief Executive Officer, orchestrating all marketing and pay-per-click campaign initiatives from initial planning through execution, developing all social media and digital content.
    • Generated 12 modern WordPress websites while simultaneously coordinating content for three accounts.

  • Maat Advertising Agency (Aug 2015 – Aug 2016), Tehran
    Digital marketing manager and data analyst: Conceptualized project and content and data strategy for key brands including Dove, Lipton, Rexona, and Clear/Unilever while navigating the execution of pay-per-click campaigns.
    • Spearheaded the planning and marketing of a campaign for Dove, accumulated 22M views on the video ad.
  • Bina JV, Tehran  (2008 – 2014)
    IT Professional: Administrated the implementation, configuration, troubleshooting, and maintenance of Microsoft Servers. Partnered with multifaceted staff through the Help Desk to offer extensive guidance and support while quickly producing an answer and solution to all inquiries. Crafted accurate reports and metrics for support tickets, servers, and performance. Operated as Administrator for all Microsoft Server instances, maintaining availability and optimizing as necessary.
  • Persian Gulf Financial Institute, Tehran  (2006 – 2008)

Statistician: Conducted in-depth market research to gather, mine, and evaluate complex data for a wide range of projects. Performed comprehensive analysis of data to identify trends, highlight metrics, calculate statistics, and produce detailed, data-driven visualizations and reports. Enhanced data collection by designing and utilizing strategic market surveys.


Master of Science in IT Management (Management, Advanced information systems)

Azad University, Tehran

Bachelor of Science in Statistics

Sheikh Bahaei University, Isfahan


Advanced Google Analytics, Google

Google Tag Manager, Google

Google Analytics 360, Google

HubSpot, HubSpot

AdWords, Google

Python, IBM

R, Data Camp

PowerApps, Umedy


English, Proficient

Farsi, Proficient